COMING SOON TO A PLANET NEAR YOU
OUR STORY
SIXOHFOUR APPAREL started in 2020 as Studio 604, and we’ll be the first to say it: we got it totally wrong.
As Studio 604 grew, we felt pressure to become the exact things that we despise about today’s beauty and fashion standards. Because our brand lacked components of our authentic selves, it became difficult to stand behind wholeheartedly.
So we stopped trying to force ourselves to be “trendy” and “popular”, and decided instead that we felt more authentic being the exact opposite.
OUR VALUES
Be authentic
We used to think we had to change who we were in order to be seen and respected by mainstream culture-- and we were astronomically wrong!
Instead we decided that if there wasn’t space for us in their culture, we’d create our own.
Be free
Cages are boxes, and boxes are for squares!
So we won’t be confined to one.
We challenge the limitations placed upon us by stereotypes and “conventional” standards, and instead, find freedom in doing what feels good to us!
Be loud and proud
We believe in celebrating what makes us unique and empowering others to levitate above influence.
Our quirks and kinks are our best assets so we show them off!